This blog post covers all the aspects of Neuromarketing from principles to examples and techniques.
Check out how we can elevate your marketing as a growth partner. NoGood provides all these services and more. However, the brain responses to the research stimuli might not be able to be consciously perceived by the subject and that is why neuromarketing research is considered more revealing than self-reporting surveys, target groups, and other more “traditional” market research techniques. Brain imaging, scanning, or brain activity measurement technology is used to measure a subject’s response to specific products, packaging, advertising, and other marketing areas. In simple terms, neuromarketing is the application of neuroscience to marketing. The field of neuromarketing, also known as consumer neuroscience, studies the brain to predict and potentially influence the consumer’s behavior and decision making. However, there is one key thing that marketers cannot measure yet with basic analytics – emotional resonance. Whether it is views, social shares, or ROI, marketers can measure it all.
